about us
our story
I created fave lewk because I didn’t feel comfortable smiling.
The whitening‑kit aisle was full of promises I couldn’t see myself in. Photoshopped grins and clinical jargon left no room for real-life confidence.
So I set out to build something different: a smile‑care ritual that isn’t just about whiter teeth, but about showing up in the world as your boldest, most unapologetic self.
why we exist
To spark unfiltered confidence: the kind that lights up a room, powers a presentation, or makes a wedding photo feel effortlessly you.We’re not here to judge your smile.
We’re here to celebrate it, with clean, refillable tools that fit your life, not the other way around.
our mission
Empower every glow‑getter with simple, science‑smart tools that fit into real schedules and celebrate real people.
our vision
A world where no one hides their smile, ever.
our values
- confidence → feel it, share it, amplify it
- empowerment → tools that put results in your hands, not the dentist’s chair
- inclusivity → smiles of all shades, stories, and backgrounds welcome
- approachability → no jargon, no judgment, just friendly guidance
- relatability → we’re customers first, brand second
Smiles like these are what it’s all about. This is how our values glow in real life.
meet your glow team
While I still wear every hat, from product development to late-night customer emails, I’m backed by a small circle of Glow Experts:
- product formulator → ensures our glow gel is safe, effective, and sensitivity‑friendly
- creative lead → crafts the sunny visuals that make fave lewk instantly recognizable
- customer success glow‑getter → your first reply when you hit “chat”, offering real answers
Together we keep the routine honest, the science simple, and the experience as bright as your future selfies.